Tuesday, September 30, 2014

SATE '14 in Sarasota is a success



SATE '14, Oct 2-3 in Sarasota, Florida
Location: The Ringling

Click to see online conference schedule

For PDF of full SATE '14 program, click here
designed by SATE '14 co-chair Stefan Lawrence, with sponsor acknowledgments, photos, schedule, speaker bios and session info

@tea_connect
Hashtag: #TEAsate

Photo galleries from SATE '14
Photos taken for TEA by Martin Palicki
pre-SATE mixer, Oct 1

SATE Day One, Oct 2

SATE Day Two, Oct 3

SATE '14 is organized by the Themed Entertainment Association (TEA)

Highlighted at SATE '14, Sports is a particularly rich sector for entertainment tech: Mk Haley

Mk Haley chats with students at SATE
Mk Haley of Walt Disney Imagineering and Florida State University chairs the Technology segment of the SATE '14 conference hosted by the Themed Entertainment Association (TEA) Oct 2-3 in Sarasota, FL. She was interviewed by Morgan Richardson.

How did you get involved in the TEA and what led you to be the Technology chair at SATE this year?

Mk Haley: I have been a fan of the TEA and attendee at conferences for a long time. As a member of the themed entertainment community, the events were always a celebration and an education of what we do best. I first tippy-toed into supporting the TEA as more than a paying attendee when Dave Cobb realized that lots of people in our community collected and shared technology and creative trends, and we worked to see how we could combine efforts and share them with a broader base. My first time as SATE Technology segment chair was last year (SATE '13). It was a fantastic experience and a great team with a solid vision that was easy to help fulfill because it was defined well - and because we have a passionate and engaged community willing to contribute their time and expertise.

Purchase SATE tickets    Book your hotel room    See conference schedule  

Mk Haley
The SATE '14 Technology segment looks very extensive and rich, with some 17 speakers.

Mk Haley: This year, I specifically engaged teams from a little deeper behind the scenes and from places that are less likely to be recognized as leaders in entertainment technology, specifically sports and Las Vegas based enabling technologies. When it came time to lay out a plan of attack, the topics were so deep and had so very many points of view, that the panels just got bigger and bigger! The enthusiasm of these professionals to share their stories and best practices is a reflection on the eagerness of our community as a whole.

Morgan Richardson
I am flabbergasted by the massive array of enabling and developing technologies related to sports entertainment. We can all tick a few things off our fingers here and there that we have enjoyed, but once I got deeper into the topic, it's amazing what is going on! Not only the creative innovation for fan engagement and spectacle, but also the touring shows, the fan engagement before, during and after shows, the scale of some of the installations necessary to trick out entire stadiums, or in some cases, an entire national league. It's impressive! From broadcast television, to small farm leagues, championship games and even training camp, technology is allowing a much deeper level of participation and support in an entertaining way for the fans and players.

The average guest to a theme park or a museum may not know how much work goes into making technological advancements for themed entertainment. How important is it that we as an industry stay on the cutting edge of technology?

Mk Haley: Developing technologies allow not only for a host of new storytelling opportunities, but also safer and more energy-efficient shows, as well as better distribution opportunities and better employee training and deployment paradigms. So while technology will always be a valuable tool front-of-house for spectacles and magical experiences, the greater value and importance to our industry may be to keep on top of emerging technologies for operational and other reasons, where they can become invaluable.

Mk Haley
Walt Disney Imagineering,

and Entrepreneur in Residence with Florida State University
Mk Haley is currently a Creative Program Manager with Walt Disney Imagineering (WDI), having enjoyed roles across creative, technical, and operational teams since 1994 with Disney. Primarily serving WDI, Mk has also worked with Disney Corporate on company-wide collaboration initiatives, as well as emerging technologies for Television experiences with the Digital Media Teams. Mk is also faculty and the Entrepreneur in Residence for the College of Visual Arts, Theater and Dance at Florida State University in a unique partnership to bridge industry and academia in Themed Entertainment.

Morgan Richardson has spent more than a decade in the themed entertainment industry, working with such companies as Walt Disney Imagineering, Cedar Fair, Paramount and Nickelodeon. A native of California, he is currently living in Savannah, GA where he is completing his MFA in Themed Entertainment Design at the Savannah College of Art & Design.

About SATE and TEA
SATE '14 is a professional, international dialog on Experience Design, Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Organizer: Themed Entertainment Association (TEA).
SATE '14 presenting sponsors are Christie and Electrosonic.

SATE (Storytelling, Architecture, Technology, Experience) brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.

Media inquiries: Judith Rubin, judy@teaconnect.org
Hashtag: #TEAsate

Tuesday, September 23, 2014

SATE '14: The guest experience in themed entertainment - creatives of WDI and Forrec join the dialog

Chairing the Experience segment of the SATE design conference, Oct 2-3 in Sarasota, FL, Adam Bezark of The Bezark Company announced speakers and session topics:
  • "Legends of Frontierland" features Cory Rouse of Walt Disney Imagineering (WDI)
  • Joe Garlington, recently retired from WDI, will address "Interactive Experiences
  • "Designing Cultural Attractions" is with James Anderson and Matt Dawson of Forrec Ltd.

Cory Rouse
Cory Rouse, Creative Director
Walt Disney Imagineering, Research and Development
Cory Rouse serves as Creative Director for performance driven projects at Walt Disney Imagineering Research & Development. He most recently led the Legends of Frontierland: Gold Rush interactive game at the Disneyland Resort. Cory has been with WDI since 2007, and along with leading narrative experiences, has been integral to the Autonomatronics division developing new and exciting ways for Disney Parks guests to meet and interact with their favorite characters. Prior to joining WDI, Cory helped launch the G4TV television network. Cory is an accomplished improv performer, a Saturn Award winner and has contributed to Thea-awarded projects. He is a member of AGVA, the Screen Actor’s Guild and the American Federation of Musicians and performs bluegrass with The Dustbowl Cavaliers.

Joe Garlington
VP, Walt Disney Imagineering Interactive Studio (Retired)
At WDI, Joe Garlington was creative lead for interactive projects. He also led visioning for Epcot and partnered with WDI R&D. Projects include: Test Track 2.0 at Epcot; Kid’s Clubs, Interactive Dinner Theater, Disney cruise ships; Turtle Talk with Crush; The Sum of All Thrills; Enchanted Tales with Belle; Toy Story Midway Mania games; Monsters Inc, Laugh Floor; Stitch Encounter; and DisneyQuest. Garlington was a co-founder of Art & Technology, Inc., a pioneering effects company whose clients included the New Mexico Museum of Natural History, San Diego Zoo, Central Park Zoo, Philadelphia Zoo, Bush Gardens, Six Flags, Universal Studios and Harrah’s Automobile Museum. See Park World Magazine's exclusive pre-SATE interview with Joe Garlington.

James Anderson
James Anderson
Lead Creative Director, Forrec Ltd.
James is Forrec’s ‘Story-Teller-in-Chief,’ responsible for developing the creative concepts and stories that bring client needs and directions to life in an imaginative and captivating manner. An architect by training, James is adept at ensuring that story lines encompass every aspect of a project, from the master plan down to the smallest graphic detail. Many international clients, including LEGO, Nickelodeon and Universal, have trusted him to translate their strong brands into successful projects. He has lived overseas for the construction review stage on two major developments, LEGOLAND Deutschland and the Shanghai Science and Technology Museum.

Matt Dawson
Matt Dawson
Director Museums and Science Centres, Forrec Ltd.
Since earning a Master of Architecture at Princeton University, Matt has worked in the museum field as a designer, as a consultant, and as a senior museum manager. An experienced creative director and team leader, Matt's visionary design approach brings collections to life, so as to create compelling visitor experiences that are locally relevant and globally acclaimed. For five years prior to joining Forrec, Matt worked in senior museum positions in a succession of three major projects: the opening of the new Crystal Bridges Museum of American Art in Bentonville, Arkansas, the opening of the new Musical Instrument Museum in Phoenix, Arizona and the expansion of the Art Gallery of Ontario in Toronto.

Adam Bezark
Adam Bezark
Creative Director, The Bezark Company
Adam Bezark is an award-winning writer and director who combines a wide variety of media and technologies to produce startling new entertainment. His experience ranges from theme park rides and attractions, to film and video, museum exhibits, live shows and special events. He has worked with, and developed material for an impressive roster of celebrity talent, including Steven Spielberg, Arnold Schwarzenegger, James Cameron and John Lasseter.

SATE '14 is a professional, international dialog on Experience Design, Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Organizer: Themed Entertainment Association (TEA).
SATE '14 presenting sponsors are Christie and Electrosonic.

SATE (Storytelling, Architecture, Technology, Experience) brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.

Media inquiries: Judith Rubin, judy@teaconnect.org
Hashtag: #TEAsate

Friday, September 12, 2014

SATE '14 delegates can enjoy Joseph's Coat Skyspace at the Ringling Oct 3

Joseph's Coat Skyspace by James Turrell. Photo: Giovanni Lunardi
Joseph’s Coat Skyspace, created by internationally renowned artist James Turrell, is a gathering place for contemplation and experience within the Ringling Museum, primary venue of the SATE '14 conference hosted by the Themed Entertainment Association (TEA) Oct 2-3. This contemporary work integrates lighting, architecture and technology to create a unique, tranquil space, evocative of the SATE approach to placemaking and design.

All registered SATE '14 delegates are welcome to enjoy the Skyspace free of charge, at sunset on Friday, Oct. 3 (first come, first served).

Joseph's Coat Skyspace description from The Ringling: "At sunset, a sophisticated system of LED lights is employed to change the color of the space. In doing so, the artist changes the context in which you view the sky and can radically change your perception of the color of the sky and its spatial relation to you. As you gaze up at the sky through the 24-foot square aperture in the ceiling, you are invited to contemplate light, perception and experience."

SATE (Storytelling, Architecture, Technology, Experience) is a design conference that brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.


SATE '14 is hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Organizer: 
Themed Entertainment Association (TEA).

Presenting sponsors: Christie  & Electrosonic.

Media inquiries: 
Judith Rubin, judy@teaconnect.org

Hashtag: #TEAsate

Wednesday, September 10, 2014

Kenneth Feld of Feld Entertainment headlines TEA's SATE '14 Oct 2-3 at Ringling Museum

Kenneth Feld
“A Conversation with Kenneth Feld” - Oct 2


“The Themed Entertainment Association (TEA) enthusiastically welcomes Kenneth Feld, CEO of Feld Entertainment Inc., as headline speaker of SATE '14, the design conference for the visitor attractions industry, Oct 2-3 at the Ringling Museum in Sarasota, FL,” said TEA president Christine Kerr of BaAM Productions. “Feld's presence, with SATE hosted this year by FSU at the Ringling, marks the resonance of circus and performing arts with the art of themed entertainment – and with today's state-of-the-art, branded entertainment experiences as exemplified by Feld's partnerships in such productions as Disney On Ice and Marvel Universe LIVE!”

Phil Hettema
“A conversation with Kenneth Feld” will be an 'Inside the Actors Studio'-type, onstage interview and meeting of minds between Kenneth Feld and acclaimed entertainment designer Phil Hettema of The Hettema Group, SATE storytelling chair, at 11:30 am on Thurs., Oct 2, 2014 in the Mertz Theatre at the John & Mable Ringling Museum of Art. The session is open to all registered SATE '14 delegates.

“SATE is a platform for candid discussion with some of the most distinguished people in our business – our own industry superstars. There's great synergy here, made clear by Kenneth Feld's own words: 'Our productions create memories, stimulate the imagination and touch the heart. It's all about people connecting and communicating,'” said Aram Ebben of exp, who co-chairs SATE '14 with Stefan Lawrence of Rethink Leisure & Entertainment.

SATE (Storytelling, Architecture, Technology, Experience), organized by TEA and presented by Christie and Electrosonic, brings together creatives, producers, owners and operators in the international visitor attractions industry to explore the creation of compelling places and experiences for entertainment, education, retail and branding. SATE '14 is hosted Oct 2-3 by Florida State University at the John & Mable Ringling Museum of Art in Sarasota, Florida USA.

SATE offers networking opportunities to professionals and to students wishing to build careers in themed entertainment, with some scholarships available. For registration links, program and more info, visit the official SATE blog. Hashtag: #TEAsate


Media inquiries:
TEA: Judith Rubin, 314.853.5210, judy@teaconnect.org
Feld Entertainment: Stephen Payne, 703.969-8918, spayne@feldinc.com

Kenneth Feld
Chairman and CEO, Feld Entertainment Inc.
“Our only limits are our imaginations, and I want our audiences to reconnect to that part of them that makes each one of us unique and powerful,” says Kenneth Feld. Kenneth was a sophomore at Boston University when his father, entertainment impresario Irvin Feld, purchased Ringling Bros. and Barnum & Bailey® in 1967 and celebrated that feat by staging a signing ceremony at the Colosseum in Rome. After earning his degree in business management in 1970, Kenneth began what he calls his "graduate education" by working side by side with his father in all facets of the company to learn the live entertainment industry. After Irvin passed away in 1984, Kenneth assumed the role of CEO, and Feld Entertainment has grown exponentially under his watch. Today Feld Entertainment is still a family-owned and operated company with performances appearing in more than 75 countries. Kenneth is the second generation of the family in the business and he has been joined by his three daughters, Nicole, Alana and Juliette, who represent the third generation of the family with the company.

Phil Hettema
President & Creative Executive, The Hettema Group
Phil Hettema has directed the design and production of numerous theme park rides and shows, cultural attractions and museum exhibits over 35+ years. The Hettema Group is known for attractions that maximize guest experience through innovative storytelling, compelling technology and a commitment to emotional resonance. Recent projects include The One World Observatory, currently under construction at the new World Trade Center in New York City, the High Roller observation wheel for Caesars Entertainment in Las Vegas, "Dragons Wild Shooting" at Lotte World, South Korea and the USA pavilion at Yeosu Expo 2012. Previously, Hettema was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for 14 years. He began his career as a designer at Disneyland and Walt Disney World.

About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. Some 1,000 TEA members represent roughly 8,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in 30 US states and 40 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE Conference (Storytelling, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Directory and Thea Awards Program magazine. Visit www.teaconnect.org.

About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice and Disney Live! More information about Feld Entertainment is available online at www.feldentertainment.com.

Monday, September 8, 2014

Storytelling speakers confirmed for SATE '14 design conference Oct 2-3 in Sarasota

Denise Chapman Weston
Chairing the Storytelling segment of the SATE design conference, Oct 2-3 in Sarasota, FL, Phil Hettema of The Hettema Group announced speakers and sessions:
  • "A Conversation with Kenneth Feld," in which Phil Hettema interviews the CEO of Feld Entertainment Inc., will headline the conference on Oct 2
  • Orchestrating Desire: Using Story to Create Compelling Experiences - Raul Fernandez of Brainwave ThoughtProducts 
  • The New Crossroads of Storytelling, Design, and Personal Technology - Denise Chapman Weston of WhiteWater West
SATE (Storytelling, Architecture, Technology, Experience) brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.

Kenneth Feld
SATE '14 is hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Organizer: Themed Entertainment Association (TEA).
SATE '14 presenting sponsors are Christie and Electrosonic.

Media inquiries: Judith Rubin, judy@teaconnect.org
Hashtag: #TEAsate


About the SATE '14 Storytelling speakers

Denise Chapman Weston
Owner & Creator of Cool Inventions, Apptivations
Director of Imagination, Whitewater West
Denise Chapman Weston is a professional Playologist. Since the age of seven, she has been inventing magical experiences and bringing them to life. She co-wrote three books on play and has a career in creating interactive experiences and toys. Chapman co-owns over 45 patents on family attractions, toys, and technology. MagiQuest, a live adventure game is one of her “actual-reality” accomplishments. Slideboarding, a mash of Guitar Hero and waterpark slides is her most recent invention as a partner at Whitewater West. The Memory Machine is her first transmedia novel using digital devices to tell a story. She lives in Rhode Island with her three children and a home filled with imaginative steampunk characters of her creation.

Raul Fernandez
Raul Fernandez
CEO, Brainwave ThoughtProducts, Inc.
Raul Fernandez has written, designed, or provided creative direction for interactive theme park attractions around the globe for over 20 years. Amongst his favorites are the Thea Award-honored Enchanted Tales with Belle and Pirates of the Caribbean: Battle for Buccaneer Gold at DisneyQuest; Monsters Inc's Laugh Floor, Stitch Encounter (both Paris and Hong Kong), Magic Words With Mickey (Magic Kingdom’s talking Mickey character greeting), and Turtle Talk with Crush (especially the one in Tokyo DisneySea). He holds a Bachelor’s degree from Harvard College and an MFA from USC Cinema School.

Kenneth Feld
Chairman and CEO, Feld Entertainment Inc.
“Our only limits are our imaginations, and I want our audiences to reconnect to that part of them that makes each one of us unique and powerful,” says Kenneth Feld. Kenneth was a sophomore at Boston University when his father, entertainment impresario Irvin Feld, purchased Ringling Bros. and Barnum & Bailey® in 1967 and celebrated that feat by staging a signing ceremony at the Colosseum in Rome. After earning his degree in business management in 1970, Kenneth began what he calls his "graduate education" by working side by side with his father in all facets of the company to learn the live entertainment industry. After Irvin passed away in 1984, Kenneth assumed the role of CEO, and Feld Entertainment has grown exponentially under his watch. Today Feld Entertainment is still a family-owned and operated company with performances appearing in more than 75 countries. Kenneth is the second generation of the family in the business and he has been joined by his three daughters, Nicole, Alana and Juliette, who represent the third generation of the family with the company. 


Phil Hettema
President & Creative Executive, The Hettema Group
Phil Hettema has directed the design and production of numerous theme park rides and shows, cultural attractions and museum exhibits over 35+ years. The Hettema Group is known for attractions that maximize guest experience through innovative storytelling, compelling technology and a commitment to emotional resonance. Recent projects include The One World Observatory, currently under construction at the new World Trade Center in New York City, the High Roller observation wheel for Caesars Entertainment in Las Vegas, "Dragons Wild Shooting" at Lotte World, South Korea and the USA pavilion at Yeosu Expo 2012. Previously, Hettema was Senior Vice President, Attraction Development for Universal Studios Theme Parks Worldwide for 14 years. He began his career as a designer at Disneyland and Walt Disney World.

Friday, September 5, 2014

Student events & scholarships at TEA's SATE '14 design conference Oct 2-3 in Sarasota

The NextGen initiative of the Themed Entertainment Association (TEA) is a resource for students and newcomers to the Experience Design industry.

TEA's SATE design conference, Oct 2-3 in Sarasota FL, offers opportunities for NextGen members to learn from and network with industry leaders and each other. Some scholarships are available (Sept 18 application deadline) and some discounted tickets for TEA NextGen members.

Not a member yet? Click here to learn more.

Download flyer at this link.

Scholarships/discount tickets
Application deadline: Sept 18, 2014
Some full scholarships and some discounted tickets for TEA NextGen members to attend SATE '14 are available. (Does not cover transportation & accommodation.) To inquire, send resume and one-page letter of intent to TEA NextGen committee chair Clara Rice, crice@jackrouse.com.

Events
  • Wed Oct 1: TEA NextGen Meet & Greet, Captain Curt's Oyster Bar
  • Sat Oct 4, 9-11 am: Breakfast with Champions, NextGen only session with SATE chairs
  • Sat Oct 4, 1 pm: Behind the scenes event & tour at Busch Gardens Tampa, followed by Howl-O-Scream

More about SATE
SATE '14 is a professional, international dialog on Experience Design, Oct 2&3, hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Organizer: Themed Entertainment Association (TEA).
SATE '14 presenting sponsors are Christie and Electrosonic.

SATE (Storytelling, Architecture, Technology, Experience) brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.

TEA president Christine Kerr shares vision for SATE 2014.

Media inquiries: Judith Rubin, judy@teaconnect.org
Hashtag: #TEAsate