Friday, September 12, 2014

SATE '14 delegates can enjoy Joseph's Coat Skyspace at the Ringling Oct 3

Joseph's Coat Skyspace by James Turrell. Photo: Giovanni Lunardi
Joseph’s Coat Skyspace, created by internationally renowned artist James Turrell, is a gathering place for contemplation and experience within the Ringling Museum, primary venue of the SATE '14 conference hosted by the Themed Entertainment Association (TEA) Oct 2-3. This contemporary work integrates lighting, architecture and technology to create a unique, tranquil space, evocative of the SATE approach to placemaking and design.

All registered SATE '14 delegates are welcome to enjoy the Skyspace free of charge, at sunset on Friday, Oct. 3 (first come, first served).

Joseph's Coat Skyspace description from The Ringling: "At sunset, a sophisticated system of LED lights is employed to change the color of the space. In doing so, the artist changes the context in which you view the sky and can radically change your perception of the color of the sky and its spatial relation to you. As you gaze up at the sky through the 24-foot square aperture in the ceiling, you are invited to contemplate light, perception and experience."

SATE (Storytelling, Architecture, Technology, Experience) is a design conference that brings together creatives, producers, owners and operators in the visitor attractions industry. SATE explores issues, opportunities and possibilities relating to the creation of compelling guest experiences for entertainment, education, retail and branding.

SATE '14 is hosted by Florida State University at the John & Mable Ringling Museum of Art in Sarasota.

Themed Entertainment Association (TEA).

Presenting sponsors: Christie  & Electrosonic.

Media inquiries: 
Judith Rubin,

Hashtag: #TEAsate